top of page

Video Direction

PROJECT: Brand and Vertical Videos
ROLE: Creative Lead
RESULT: 2× website traffic, record LinkedIn engagement, boosted internal brand culture

​

The Challenge

Website traffic and engagement were underperforming. A key product feature with high conversion potential lacked awareness. We needed a creative way to explain it quickly and make it stick. At the same time, the company needed fresh, engaging social collateral to help reignite interest across channels.

​

The Role

As Creative Director, I led the concept and execution of a video-based campaign to drive engagement and promote the feature. I partnered with an external production crew for filming but owned all creative direction, scripting, set design, and on-set leadership. Post-production, including editing and motion graphics, was managed in-house under my direction.

​

The Process

  • Developed a video concept grounded in humor and clarity, based on behavioral research

  • Directed pre-production, including location, shot planning, and visual staging

  • Led on-set creative direction in partnership with an external production team

  • Oversaw in-house editing, including collaboration with the graphic designer

  • Delivered cutdowns and static collateral to support social distribution

 

The Outcome

  • 2× increase in website traffic following launch

  • Highest engagement to date on the company’s LinkedIn, including shares by the CEO

  • Significant internal traction, with widespread employee reposts and cultural resonance

  • Set a creative benchmark for future campaigns and raised visibility for the in-house team

bottom of page