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Irena Bobojcov
Creative Director | Design | Marketing | Leadership

Who me?

Hi! I'm Irena

I’m a multidisciplinary design leader with 14+ years of experience building brands and scaling creative in high-growth environments across New York, London, and Sydney. I love turning fast-paced chaos into clear, consistent, and memorable brand stories, whether that’s launching global systems, leading rebrands, or mentoring awesome designers.

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I’ve teamed up across marketing, product, and leadership teams to boost conversions, smooth workflows, and get everyone on the same page. My secret sauce? Mixing hands-on design chops with big-picture thinking to create work that actually moves the needle.

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Right now, I’m all about shaping bold visions, building killer teams, and pushing brand impact — plus geeking out on how AI can take creativity to the next level.

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Case Studies

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Website Strategy

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Brand Management

Video Direction

Portfolio

Portfolio

Simone Somekh, Content Marketing Manager

"From day one, I was blown away by her creative talent, problem-solving mindset, and genuine kindness.

Within my first week at Centrical, I had already learned SO much from her about brand identity, color theory, automated workflows, and our impeccably organized archive. Having worked at several tech startups, I can say the level of creative maturity Irena brings to the team is next to none."
Contact
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  • LinkedIn
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